Performance memory
Learnings
Normalize external performance data, match it back to campaigns, briefs, post versions, pillars, hooks, CTAs, and publish times, then produce evidence-based recommendations.
Performance sync
Mock adapter data stands in for the future internal social intelligence API.
Impressions
94,500
Normalized across platforms
Engagement rate
4.5%
4,290 engagements
CTR
1.7%
1,590 clicks
Saves
608
Instagram-heavy learning signal
Campaign Performance Groups
Campaigns come from synced metrics and briefs created in the Briefs tab.
May Season 3 Launch
Impressions
94,500
ER
4.5%
CTR
1.7%
Matched Performance Records
Each record is linked back to campaign, brief, post version, pillar, hook, CTA, and publish time.
| Platform | Campaign | Version | Hook | CTA | Publish time | ER | CTR | Saves |
|---|---|---|---|---|---|---|---|---|
Instagram | May Season 3 Launch | Operator edit A | checklist | save-and-play | 5/12/2026, 11:31:08 AM | 5.9% | 1.9% | 608 |
Facebook | May Season 3 Launch | Community edit | question | comment-and-play | 5/15/2026, 4:18:00 AM | 2.7% | 1.4% | 0 |
YouTube | May Season 3 Launch | Strategist edit | how-to | watch-and-play | 5/14/2026, 12:32:00 PM | 7.0% | 1.5% | 0 |
Evidence-Based Summary
Recommendations are tied to stored metrics, not generic explanations.
Event checklist hooks drove Instagram saves
The Instagram post using a Rift Rally checklist hook achieved 608 saves and a 5.9% engagement rate, outperforming the mock baseline of 290 saves and 3.1% engagement rate.
608 saves, 5.9% engagement rate
Facebook lunch posting underperformed on engagement depth
The Facebook squad-role prompt produced clicks but only 2.7% engagement rate, below the campaign average of 4.6%. Shares were limited at 61.
2.7% engagement rate, 61 shares
YouTube raid guides earned stronger engagement quality
The YouTube guide edit reached a 7.0% engagement rate and 812k seconds of watch time, suggesting tutorial framing deserves another test.
7.0% engagement rate, 812k watch seconds
Recommendations
Next tests are framed as decisions for strategists, not automatic actions.
Test more evening event-checklist hooks
Instagram variants with practical event checklist hooks produced 5.9% engagement rate and high saves after 19:00.
Test next
Run two Instagram variants next week: raid checklist hook vs reward-window hook at 19:30.
Move Facebook community prompts out of lunch
The lunch Facebook post underperformed campaign average engagement by 1.9 percentage points.
Test next
Repeat the same squad-role prompt at 20:00 with a shorter first line.
Add clearer YouTube guide sections
How-to framing had strong engagement quality; chapter-like descriptions should help players find squad prep and reward timing quickly.
Test next
Publish the next YouTube description with three sections: event timing, squad roles, and first-run checklist.