Campaign source of truth

Briefs

Create structured campaign briefs from brand memory, edit them, and approve them before any post draft can move into production.

Approved brief required

Fill the same core details that appear in the brief queue.

Campaign Name

Market

Key Topic / Update / Event

Platforms

Content Pillar

Objective

Audience

Brand Voice

Restricted Claims and Topics

Only approved briefs are eligible for Content Studio generation.

1 approved

Approved

Generated

Structured brief output is editable before approval.

Approved

AI proposition

Approval notes

Message points

Guardrails

Platform guidance

YouTube

Facebook

Instagram

TikTok